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Sales and Relationship Management Skills


The skills of staff and the techniques they employ to achieve sales and develop customer accounts both face-to-face and over the telephone are vitally important to the success of any business.

This interactive sales and relationship management training workshop is aimed at developing sales and relationship management skills to win new customers and retain existing ones.

Our sales and relationship management training workshop is designed for those seeking to improve their sales skills and identify how to respond to the increasingly sophisticated needs of customers.

Course Content

  • Features and benefits
  • Selling and cross-selling
  • The sales structure
  • Communication styles
  • Positive attitude
  • Building rapport
  • Handling objections
  • After sales care
  • Closing the deal
  • Securing quality referrals
  • Extracting maximum value from key accounts.

Learning Objectives

  • Improve conversion and retention rates
  • Demonstrate positive attitudes for success
  • Establish a customised sales structure
  • Demonstrate effective two-way communication
  • Appreciate the principles of key accounts.

Ready to book?

Simply complete the booking form with your details and a member of our team will be in touch with the next available dates. 

Any questions?  

If you’re not quite sure if this course is suitable or are looking for further information, call our team on 0117 244 7221.