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New Business Development – Field Sales Skills


This field sales skills training workshop has been designed to enable delegates to develop the necessary skills and techniques required by all people working in sales and who are charged with business development targets.

Our field sales skills training workshop involves both theory and practical instruction. Skills practice is included to ensure that the relevant new skills that have been learnt are practiced in a safe environment.

This field sales skills training workshop is aimed at field sales support staff as well as frontline sales people.

Course Content

  • Making quality contacts – getting organised, company/product positioning, questioning/listening, selling the benefits, handling objections, voicemail strategy, positive approach, closing techniques
  • Meeting skills – preparation, objective/agenda setting, first impressions, building rapport, body language, assertiveness
  • Effective communication skills – questioning skills, funnel technique, positive/partnership language, using voice to influence
  • Gaining customer commitment, including handling difficult customers, delaying tactics, overcoming objections, giving bad news, saying “no” positively
  • Skills practice, including coaching
  • Action plan.

Learning Objectives

  • Create a framework for effective new business development
  • Create a structure for meaningful customer contact
  • Demonstrate the appropriate communication skills required to build rapport and gain commitment from a customer at a sales meeting, ensuring a successful outcome
  • Obtain enquiries and brand new appointments as a result of the workshop
  • Agree performance indicators to measure ongoing success.

Ready to book?

Simply complete the booking form with your details and a member of our team will be in touch with the next available dates. 

Any questions?  

If you’re not quite sure if this course is suitable or are looking for further information, call our team on 0117 244 7221.