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Sales Skills Refresher


The mindset and skillset of a company’s account executives directly influence its performance. This sales skills training workshop explains how.

Think about it: if people buy people before they buy products and services, what do your customers buy about you?

What impressions and messages do your account executives send to your customers – from the first words on the phone, to the strength of a handshake on a first meeting? These things really do make a proven difference.

This interactive sales skills training workshop gets under the surface of sales skills to promote new thinking, new behaviours and improved performance.

Course Content

  • Examining the mindset of a successful Account Executive
  • Your Personal Brand – would you buy from you?
  • Your personal presence, energy and your impact on the customer
  • Relationship selling vs. transactional selling
  • Mind your language – It IS what you say AND how you say it
  • Influencing skills for advanced communicators
  • Features, advantages, benefits
  • Why treating customers how we’d like to be treated ourselves doesn’t work
  • Looking at keeping the dialogue open after ‘No Thanks’
  • Getting more referrals.

Learning Objectives

  • Develop your personal brand
  • Understand the impact you are having on your clients personally and what messages you are sending out
  • Have a new set of communication tools aimed at becoming a more persuasive yet trusted Executive
  • Demonstrate accurate presentation of product benefits in order to remove customer effort from the buying cycle
  • Appreciate the importance of language, tonality and timing through quality communication
  • Be able to flex across different communication environments in order to personalise sales dialogue
  • Achieve a greater level of confidence and polish when handling client resistance and obtain more sales through varying the approach to closing.

Ready to book?

Simply complete the booking form with your details and a member of our team will be in touch with the next available dates. 

Any questions?  

If you’re not quite sure if this course is suitable or are looking for further information, call our team on 0117 244 7221.