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Introduction to Selling


The sales skills that account executives utilize to generate sales and manage customer accounts, both in-person and over the phone, are crucial for any business to succeed. These skills are especially important in today’s economy as they can help boost confidence when dealing with clients and improve cross-selling and new business abilities.

This workshop aims to develop these sales skills, helping businesses win new customers and maintain existing ones.

Learning Objectives

  • To understand the importance of good selling skills
  • Recognise the different question types and how to use them effectively
  • Demonstrate active listening
  • Effectively build rapport with clients
  • Understand the difference between features and benefits when presenting to a customer
  • Effectively close a sale
  • Appreciate the importance of cross-selling 
  • Effectively identify cross-selling and up-selling opportunities.

Ready to book?

Simply complete the booking form with your details and a member of our team will be in touch with the next available dates. 

Any questions?  

If you’re not quite sure if this course is suitable or are looking for further information, call our team on 0117 244 7221.