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Modernising your Business using Social Media Marketing

Level:N/A Duration:1 Day CII CPD Hours:6

This one-day social media marketing training workshop shows broker owner managers – and all broker staff with marketing responsibilities – how to work effectively with social media marketing.

This is not an IT training course. It’s a guide on how to build your marketing strategy for the 21st Century using the internet and social media networks such as Twitter, LinkedIn, Facebook, blogs and more.

This fully interactive social media marketing training workshop explains how you can benefit from working with these new marketing tools.

  • After attending this workshop, delegates will be able to:
    • Discover and describe the available social media – Twitter, Facebook, websites, blogs, interest groups, YouTube etc
    • Explain how to get more hits on your web site
    • Use blogs to enhance your Google ranking
    • Identify new markets to access via internet and mobile networks (iPhones etc.)
    • Improve your marketing results from accessing new customers
    • Bring your marketing strategy up to date and fit for the future.
  • Workshop content includes:
    • Get to know social networking
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Blogs
    • How to use these effectively
      • How to link media effectively
      • Viral Marketing (SUBO Effect)
      • E-communication
      • Search engine optimisation (SEO)
      • Pay-per-click (PPC)
    • New business and existing
      • Blogs
      • Newsletters
      • Electronic communication
      • Dos and don’ts of e-mail marketing
    • Access New Markets
      • The new demographic
      • The future
      • Marketing strategy
    • Review and Action Plan

    Enquire about course availability

    Contact Us

    +44 (0) 1372 361177