Successful Media Management - Searchlight Insurance Training

Successful Media Management

Do you have to deal with the media? Are you looking to build a profile for your business through the local and regional press? Is it time your voice was heard on key issues in the trade and professional press?

Talking to the media can be a daunting challenge for those who are new to it but there are many well-tested techniques for ensuring you get your message across.

This course will pave the way for a successful relationship with journalists and the media.

Level: n/a

Duration: 1 day(s) CII CPD Hours: 6
•Explain the different types of media and their requirements
•Identify journalists’ priorities, information needs and angle
•Learn how to build relationships with key media and journalists
•Identify your key messages and how to get them across
•Analyse the effectiveness of your media strategy and its delivery
•Learn how to handle ‘bad news’ stories
•Planning and preparing a successful media strategy
•Understanding the media and how it works
•Know your audience, know their audience
•Angle, context and style
•Building relationships with journalists
•The rules of journalism
•Interview techniques – for print, digital and broadcast
•Getting your message across by keeping it simple
•Turn your knowledge into power
•Coolness under fire
•Dealing with bad news: when to comment and when not to comment