Sales and Relationship Management Skills - Searchlight Insurance Training

Sales and Relationship Management Skills

The skills of staff and the techniques they employ to achieve sales and develop customer accounts both face-to-face and over the telephone are vitally important to the success of any business.

This interactive workshop is aimed at developing sales and relationship management skills to win new customers and retain existing ones.

It is designed for those seeking to improve their sales skills and identify how to respond to the increasingly sophisticated needs of customers.

Level: Introduction

Duration: 1 day(s) CII CPD Hours: 6


Know how to improve conversion and retention rates

Demonstrate positive attitudes for success

Establish a customised sales structure

Demonstrate effective two-way communication

Appreciate the principles of key accounts


Features and benefits

Selling and cross-selling

The sales structure

Communication styles

Positive attitude

Building rapport

Handling objections

After sales care

Closing the deal

Securing quality referrals

Extracting maximum value from key accounts