Modernising your Business using Social Media Marketing - Searchlight Insurance Training

Modernising your Business using Social Media Marketing

This one day workshop will help to develop awareness of modern marketing tools for broker owner managers and all brokers who have marketing responsibilities.

This is NOT an “IT” training course; rather it is a guide on how to build your marketing strategy for the 21st Century using the internet and social media networks such as Twitter, Linked In, Blogs Facebook and others.

This fully interactive session will give an introduction to these new marketing tools.

Level:

Duration: 1 day(s) CII CPD Hours: 6
     

WORKSHOP OBJECTIVES

Discover and describe the available social media – Twitter, Facebook, Web sites, Blogs, interest groups, You Tube etc

Explain how to get more hits on your web site

Use blogs to enhance your Google ranking

Identify new markets to access via internet and mobile networks (iPhones etc.)

Improve your marketing results from accessing new customers

Bring your marketing strategy up to date and fit for the future

WORKSHOP CONTENT

Get to know Social Networking
. Twitter
. Linked In
. Facebook
. You Tube
. Blogs

Discover how to use these effectively
. How to link media effectively
. Viral Marketing (SUBO Effect)
. E-communication
. Search engine optimisation (SEO)
. Pay-per-click (PPC)

New business and existing
. Blogs
. Newsletters
. Electronic communication
. Dos and don’ts of e-mail marketing

Access New Markets
. The new demographic
. The future
. Marketing strategy

Review and Action Plan