The session will be of interest to those working in marketing, who may be involved in the production of advertising material, who wish to understand more about the underlying rules and requirements set out in the FCA’s Handbook. The course also looks at other statutory bodies such as the Advertising Standards Authority and discusses how marketeers can construct financial advertising which should avoid regulatory scrutiny.

Those involved in the review and sign off of financial advertising, eg compliance staff, management or those in the 1^st or 2^nd lines of defence will also benefit from the course, as we spend some time looking at the approvals process and record keeping requirements.

The course explains what a financial promotion is and examines some of the dos and don’ts helping to ensure your advertising is compliant and will stand up to scrutiny. We consider the underlying systems and controls which help achieve best practice and how these can be implemented within the firm to help meet the FCA’s requirements. Some worked examples are included to help with the learning outcomes.